PERSONAL INFORMATION WE COLLECT DIRECTLY FROM YOU
You provide us with your personal information when you communicate with us through the Site, including when you:
- Purchase products on the site
- Create or update an account on the site
- Subscribe to email newsletters or updates
- Submit product reviews;
- Complete, submit, or otherwise participate in surveys or questionnaires or
- Participate in contests, sweepstakes, or other promotions
We collect non-public personal information you choose to provide, which may include your name, email address, gender, date of birth, billing and shipping addresses, telephone number, or credit card information. We also may maintain your responses to surveys and questionnaires that you may complete from time to time. Please do not submit information that you do not want us to have.
HOW WE MAY USE YOUR PERSONAL INFORMATION
We generally use your personal information to serve you, to improve our products and services, and to improve your consumer experience.
For example, we use personal information to provide products and services to you, communicate with you about those products and services, and enhance your experience on the Site. Specifically, your personal information may be used to process transactions, respond to questions, maintain online accounts, send you information about products or services that may be of interest to you, analyze and monitor visitor activity on the Site, provide product recommendations and reviews, publish the results of contests, sweepstakes, or other promotions, comply with our legal obligations, and develop a knowledge base regarding users of the Site.
In addition, we may combine your personal information with information that we receive from other sources, including from third party business partners. For example, we may use third party information to confirm contact information or to better understand your interests by associating demographic information with the information you have provided.
We may use the personal information you provide us to send you emails to invite you to participate in various programs, like surveys or focus groups. We may also email promotions and coupons to you to thank you for your feedback or participation in programs.